My friend Alan Arnette continues to make progress on his goal to climb the 7 summits and raise $1 million dollars for Alzheimer’s research.
The Alzheimer’s Association is fully engaged in the project and will be helping with the logistics of the US fund-raising events. Next, Outside Magazine Online will follow the climbs thus increasing the project’s visibility and the opportunity for raising awareness and donations. Also, we have an agreement with a major guiding company to manage the logistics of all 7 climbs. The details will be announced as soon as the final piece falls into place – which is securing the remaining financial sponsorship.
I think the majority of this blog’s readers are health care marketing and communications professionals. If you’re looking to raise awareness about Alzheimer’s or related projects you couldn’t find a better partner than Alan. He’s an incredible climber and person as well as being incredibly motivated to find a cure for a disease which continues to impact his family. Please take a look at his project, consider some level of sponsorship if you can, and share it with your friends and colleagues.
You can also follow Alan on Twitter.



