John W. Little Health 2.0, Social Media, Open Source, ARGs, Mountaineering & Other Dangerous Pursuits

 
I climbed my first 14er over the weekend. We reached the summit of Mt. Belford (14,197) at 2:05 PM Saturday afternoon. You can read the full report here.

 
My friend Alan Arnette continues to make progress on his goal to climb the 7 summits and raise $1 million dollars for Alzheimer’s research.

The Alzheimer’s Association is fully engaged in the project and will be helping with the logistics of the US fund-raising events. Next, Outside Magazine Online will follow the climbs thus increasing the project’s visibility and the opportunity for raising awareness and donations. Also, we have an agreement with a major guiding company to manage the logistics of all 7 climbs. The details will be announced as soon as the final piece falls into place – which is securing the remaining financial sponsorship.

I think the majority of this blog’s readers are health care marketing and communications professionals. If you’re looking to raise awareness about Alzheimer’s or related projects you couldn’t find a better partner than Alan. He’s an incredible climber and person as well as being incredibly motivated to find a cure for a disease which continues to impact his family. Please take a look at his project, consider some level of sponsorship if you can, and share it with your friends and colleagues.

 

 
You can also follow Alan on Twitter.

This is an old photo – reprocessed for a publisher who inquired about including it in a magazine. I have more aircraft photos on Flickr.